The Reuse Collective
Who are the Reuse Collective?
We are a collective of young and innovative businesses (bought together by Julia Davies of We Have The POWER) laser focused on making single-use waste and over production of new goods a bad memory from the past. We work together to share experience, knowledge and support, to prove and enable hassle-free reuse solutions which are sustainable and make good business sense.
We are putting our all into trying to make reuse work, but we are doing this in a system that is stacked against us. A system that makes linear single use, over production of new and throw away more cost effective – because currently the costs associated with the negative impact of single use/new goods on our planet and society are not charged to the corporates producing and encouraging this.
Indeed our system currently subsidises single use – with the public (and our wildlife and environment) bearing the cost of collecting single use rubbish and disposing of it.
It’s not just about plastic
We can’t reduce dangerous climate change, environmental damage and biodiversity loss without drastically reducing consumption of new and moving from a linear extract, consume, dump society to a circular economy.
Members of the Reuse Collective help make this shift by:-
- Offering reuse solutions for packaging and single use items e.g. Dizzie and Again
- Providing reusable alternatives to single use items – Revolution-ZERO (PPE), &Sisters (period pants), Skybluepink (nappies)
- Making buying second hand as easy and enjoyable as buying new – The Cirkel – clothes
- Renting instead of selling – Library of Things
Plastic not fantastic
David Attenborough’s Blue Planet series was great at getting people to wake up to the harm caused by plastics in our oceans. But despite all the hand wringing – people continue to use and dispose of more and more single use plastic and that has to stop.
We are working on a joint statement identifying the current blockers to the reuse revolution and our suggestions for unblocking them!
Meet the team
Shifting focus from recycling to reuse
The 9R’s identify the various shades towards a circular economy.
We believe that there has been too much focus on recycling – and that has lulled people into thinking that single-use is ok.
Multiple studies including Greenpeace’s recent Big Plastic Count have shown how little single use waste actually gets recycled.
The Big Plastic Count Results: How citizen science exposed a system incapable of tackling the plastic crisis
We are showing how reuse can happen so that all that focus on recycling can pivot to focus on reuse.
Reuse Collective News
Don’t take our word for it
- Plastic never dies: the museum of vintage waste – in pictures – The Guardian
- Supermarkets and FMCGs are not taking responsibility to reduce plastic – Dutch Association of Investors for Sustainable Development