Innovation: don’t go chasing Unicorns – The Environment Magazine Article

The investment communities continued obsession with unicorns, 10X and quick exit is soaking up money on fairy tales which could be much better spent implementing real-life ready now solutions to the climate and biodiversity crisis.

Thanks to The Environment Magazine for letting me share my thoughts on how we need to support business not as usual, because we don’t have time not to.

The floods in Pakistan can’t wait, the cost of living crisis, catastrophic biodiversity collapse, state of our oceans, food crisis can’t wait.

Our World is on fire and we need to use the fire engines we already have as much as we need to invent new ones.

Read the article here.