Eat Sustainably and Kindly
Meat is not murder – but industrial meat production is destroying our climate & biodiversity – and it is abhorrently cruel. Please check out the latest thought provoking video from Greenpeace. Please eat more sustainably and kindly – so that’s less meat and dairy – and only meat and dairy from animals raised in a way that you are able to witness without flinching.
Industrial meat is destroying our forests.
Corporate monsters are destroying the forest home of the jaguar to produce meat on a huge scale.
If we lose the world’s forests like the Amazon, we lose precious wildlife and the home of many Indigenous Peoples. We also lose the fight against climate change – putting us all in danger.
Some of the UK’s biggest supermarkets and fast food chains including Tesco, Sainsbury’s, Asda, Burger King, McDonald’s and KFC are fuelling the problem.
We need to hold these companies to account.
The Greenpeace film tells the story of a boy’s unlikely friendship with a jaguar, whose forest home is being burned by the meat industry.
Eating Better (an alliance of over 60 member organisations in the UK, from environmental, health, animal welfare development and farming groups) is calling for a reduction of meat and dairy production and consumption by 50% by 2030 in the UK, and for what is produced and eaten to be higher welfare, and to higher environmental standards. The Better by Half roadmap sets out a series of 24 actions for government, retailers, caterers, farmers etc to help make this happen. Friends of the Earth supports this target and helped develop the roadmap.